
She attributes some of this success to the recent push to support Black-owned businesses, but overall, she says she has had more walk-ins, more support on social media and more people becoming aware of her business. According to the analytics through her point of sale system, her sales have increased by 10,000 per cent. While the process of getting new inventory onto the floor has slowed, Green says her store has seen tremendous growth since March. For second-hand clothing stores, this is even more complicated as the messaging about how long COVID-19 can live in fabrics has been unclear. We're just finding people aren't coming out as much as before," Wilkie said.Īs businesses around Ontario open back up, consumers are still cautious about where they shop and what they buy. We have the time now to do it, though, where before we were finding we were very, very busy.

" that we're a lot more attentive, more careful and … a lot more cautious.


I always managed my own website, but I was baptized in the fire and I had to figure it out really quick because I had a store I still had to pay for, and considering that the majority of our income was from walk-ins, I had to change it up real big, real quick in order to survive the changes," Green said. With a business that relied so heavily on community involvement, closing her doors posed a huge threat.Īlmost instantly she started offering curbside pickup for sellers, arranged electronic transactions and opened an online store for people who wished to shop secondhand. Items she saw fit were instantly steamed and put out on the floor. Prior to the pandemic, Green gave cash on the spot to people looking to sell their clothing. Green owns Artisanal Design Company, a thrift store specializing in women's clothing in Kitchener. When Danielle Green closed the doors to her business in March due to COVID-19 she had no idea when she would reopen, but she did know she would have to change her business model rapidly if she hoped to stay afloat.
