Here are some examples to help get you going! What to put in your real estate newsletter: 10 examples to inspire your own To start, be sure to fill your real estate newsletter with topics that genuinely interest your leads. That’s a pretty great return for something that only takes a couple of hours per month to execute. Not only that, the annual Litmus report also found that email drives an average ROI of $36 for every dollar spent. If you want to keep your lead cost low and your pipeline full, you need structured and repeatable ways to keep passive leads engaged until they’re ready to take the next step.Īnd the best way to engage your leads? Give them something that matters to them.ĭone well, newsletters can keep you top of mind with passive leads, help nurture new leads, and generate referrals from your sphere by consistently reminding them of what you do and how well you do it. Why send a real estate newsletter?ĭepending on your lead generation strategy, you’re likely to have many leads in your database who are weeks or even months away from buying or selling a home. It’s about using your insight and experience to help potential clients have a great experience buying or selling a home.
#REAL ESTATE NEWSLETTERS UPDATE#
Top agents know that keeping your leads engaged isn’t about blasting a listings update to your database, then calling it a day. Notice that many of these newsletter ideas are focused on providing information, not selling. Local stories and photo or video essays on what’s happening in the community and/or in the real estate market.First-person accounts of your experiences in real estate and in the community.Stories about local businesses in the neighborhoods you serve.Guides to community resources and events.Tips, information, and insights about home buying and selling.Here’s a quick list of content ideas that can usually be found in a real estate newsletter: Email newsletters can be sent weekly, biweekly, monthly or at any other cadence and are meant to inform, educate, or entertain subscribers. What is a real estate newsletter? (Hint: Not just a listing alert)Ī real estate newsletter is an email marketing tool that real estate agents and teams can use to keep their community, including their leads, clients, and sphere of influence, engaged by providing valuable insight and content. Send better real estate newsletters with Follow Up Boss.What to put in your newsletter: 10 examples to inspire your own.Need more tips and ideas for upping your email game? Check out The Real Estate Agent’s Ultimate Guide to Drip Email Campaigns. In this article, we’ll review some of the best real estate newsletter ideas to authentically engage in real conversations with the people on your subscriber list. If you want to stand out in your prospects’ noisy inboxes, churning out listings updates isn’t going to cut it.
And second, because this also means your real estate newsletter is competing with LOTS of others. First, because if that many people have caught onto email marketing, there must be a good reason for it. That staggering statistic should give every real estate agent pause.
In fact, the volume of newsletters has tripled since the beginning of the pandemic, making newsletters the most frequently utilized of all marketing tactics with 81% of marketers using them, according to Litmus’s 2021 State of Email Report. In case you haven’t noticed, real estate newsletters are big these days.
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